EuroSteps Challenge for Financial Literacy
Transcript of Video International Women's Day / Financial Literacy Step Challenge (PDF 90.22KB).
To mark International Women’s Day, the European Central Bank (ECB) hosted a panel discussion on 2 March 2026, where President Christine Lagarde and a number of guest speakers discussed the gender gap in financial literacy.
The event also provided an opportunity to reflect on the progress made on the five financial literacy commitments agreed upon by the President and central bank Governors in 2025, and to reinforce the importance of further coordinated action across the Eurosystem.
During the event, the ECB – together with Central Bank of Ireland and other participating central banks – launched the “EuroSteps Walking Challenge”.
EuroStep Walking Challenge
Are you ready to transform your daily steps into a journey of financial discovery?
Alongside national central banks, we invite you to join the EuroSteps Walking Challenge, an exciting initiative to promote financial literacy across all euro area countries.
Between 1 April and 30 April 2026, record your steps while exploring topics around financial literacy to help you navigate your daily financial choices more safely and effectively.
By the end of the challenge, not only will you have boosted your understanding of a range of consumer topics, and helped contribute to your country’s common goal on this challenge, but you will also receive a personalised digital in-app diploma to acknowledge your achievement.
How to take part:
- Download the “Walk15” app to your mobile device (available via the Apple App Store or Google Play).
- Join the challenge by selecting “Euro Steps Challenge”.
- Select the country you wish to represent.
- Join the challenge anytime from 2 March, and the challenge will formally commence on 1 April and run for one month.
- Get your daily steps in and receive weekly notifications on consumer topics throughout April – with links to relevant content on our Consumer Hub.
- Keep walking and be in with a chance to win a prize!
Prizes
The five participants with the highest step count, as well as five participants chosen at random, will get a prize. Sign up now and you could be among the lucky winners.
Please note: prize winners will be contacted via the app provider Walk15 to obtain consent that allows the provider to share personal information (email, postal address) with the European Central Bank and the National Central Banks to send the prizes.
Our Consumer Hub
Our Consumer Hub has been updated recently with an improved design and navigation, making it easier than ever for you to get to get to grips with a range of financial topics and continue to build your financial literacy.